Beautisol Joins Forces With Fite to Help Women Entrepreneurs

Beautisol Joins Forces with FITE to Help Women Entrepreneurs

joinFITE helps thousands of women start or grow their own businesses.

San Francisco, CA, August 06, 2011 –(– Beautisol, the leading sun care experts, joins Dermalogica, the world’s leading professional skin-care brand, Lifetime Television and Movie Networks, the number 1 network for women, and actor and advocate Geena Davis, in joinFITE, a new program to bring financial independence to women through entrepreneurship.

joinFITE (powered by is new microlending platform to help women start or grow their own businesses and thereby help themselves and their communities become more financially independent. Driven by powerful partnerships with thought leaders, celebrities and across multiple industries, joinFITE is simple: you activate a we donate a she invests in her own potential.

Beautisol, a strong advocate of women entrepreneurs and education, is supporting joinFITE as a Featured Partner in an effort to improve the lives of thousands of women across the globe. With joinFITE, Beautisol and its customers take a more personal approach toward philanthropy, not only supporting but learning about each woman entrepreneur. Beautisol therefore not only donates to this important cause, but educates its customers on the positive impact joinFITE has in the lives of low-income women.

“As a woman entrepreneur myself, I know firsthand how challenging it can be to sustain a business, let alone doing so in a low-income community,” said Sinead Norenius, Founder of Beautisol. “It is a privilege to be involved with joinFITE. We are not only empowering women around the world, but strengthening our global economy and educating our customers along the way.”

Beautisol, will release special products with a joinFITE redemption code, and for every code being redeemed, $1.00 will be donated to fund a microloan in a part of the world and type of business of the consumer’s choosing. When a consumer goes to the joinFITE website ( and enters the special donation code printed on the joinFITE sleeve packaging, a donation will be allocated to help fund a loan for a woman entrepreneur.

joinFITE, which launched in early 2011, is aiming to help a minimum of 25,000 women in the U.S. and 56 countries around the world to start or grow a business through consumer and corporate active participation in micro-lending. The majority of the microloans will be extended to women in non-industrialized countries, who live below the internationally defined poverty-line.

“We believe that women’s financial independence is crucial to the world, especially in a time of economic uncertainty,” said Jane Wurwand, Founder of Dermalogica. “We hope that more companies like Beautisol take a stand and make a difference and join FITE.”

For more information on special joinFITE-Beautisol products log on to or visit for more on the joinFITE campaign.

About joinFITE
JoinFITE is the first global open micro-lending platform designed to engage innovative technology and consumer action on line, offline and through novel strategic partnerships. The campaign, joinFITE — Financial Independence Through Entrepreneurship — specifically benefits women entrepreneurs through economic empowerment to alleviate global poverty. is powered by Kiva and targets low-income women in the US and 56 other countries.

About Beautisol
Beautisol is the trusted leader in sun care, providing innovative alternatives and treatments for the sun. The brand was founded and formulated by aesthetician and celebrity beauty expert Sinead Norenius who is committed to educating consumers about beauty while providing them with easy-to-use products. Beautisol offers self-tanners, exfoliators, anti-aging products and accessories as well as the first self-tanner designed specifically for the face based on skin type and condition. All self-tanning products use Beautisol’s innovative Pure Scent fragrance technology. All products are PETA certified and are free of parabens, propylene glycol, sodium laurel and laureth sulfate. For more information visit

About Dermalogica®
Dermalogica® is the leading professional skin care company that provided the startup grant to Kiva, to create joinFITE as an open platform. Dermalogica products are currently sold in over 80 countries at select skin treatment centers on the recommendation of a qualified professional skin therapist in addition to the brand’s concept spaces in Santa Monica, CA; New York, NY; London, England; Berlin, Germany; Auckland, New Zealand; Dubai, United Arab Emirates; and Mumbai, India and online at Dermalogica® is made in the USA, with its global operations based in Carson, just south of Los Angeles. To learn more about Dermalogica® and the brand’s concept spaces, please visit

Contact Information:
Tonia Korakis
Public Relations Manager


Contact Information
Tonia Korakis

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